Le blog de Philippe Silberzahn

The balancing act of innovation (en anglais) – Philippe Silberzahn & Walter Van Dyck

Innovations are everywhere – and they matter. They matter because they change our lives, for better or worse, and because they are the source of long-term growth. But is innovation always the best policy? Is “now” necessarily the best time to innovate? And how exactly should we go about it?

This book seeks to provide the answers to some of these questions. It is not a detailed manual for innovation, since experience suggests that there is no such thing as a simple set of successful innovation recipes, which work at all times and in all places.
For this reason, the book – written for practicing managers and students of company-level innovation – uses a case-based methodology from which readers can learn practical lessons. At the same time it provides examples of creative approaches followed by less publicly well-known, high-impact SME innovators, or by leading well-established firms applying less known, high-impact innovation strategies.
It shows how innovators as diverse as Bongo, GreenPan, Studio 100, Cronos, Belgacom Mobile, Arteconomy, QOD, Sigasi, VIB, Janssen Pharmaceutica, and Alcatel-Lucent – companies which range from big to small, high-tech to low-tech, new to old, product-based to service-based, well known to less well known – have succeeded in competing their innovation journey. The cases discuss topics as varied as creativity, growth, product leadership, business model change, as well as finance and commercialization. Written with Walter Van Dyck and a group of practitioners and academics.
You can find more information about the book on http://www.thebalancingactofinnovation.com.

Objectif innovation – Jean-Yves Prax, Bernard Buisson et Philippe Silberzahn

L’innovation est-elle seulement un jeu de hasard ou peut-elle être maîtrisée ? Face à l’évolution rapide des marchés et à la concurrence des pays à faible coût de main-d’œuvre, l’impératif d’innovation est dans tous les discours ; mais reste trop souvent théorique. Pour les entreprises, l’innovation est une boîte noire qui absorbe des millions d’Euros, sans que l’on puisse réellement maîtriser ce qui en sortira. Alternant présentations théoriques, méthodes structurées et exemples concrets, cet ouvrage : Met en lumière enjeux et principaux mécanismes de l’innovation. Identifie et analyse les causes d’échec face à l’innovation. Propose des pistes pour placer l’innovation au cœur du fonctionnement de l’entreprise. Il montre qu’en matière d’innovation, il n’y a ni recette miracle, ni fatalité, mais que les solutions existent pour inventer les produits et services de demain. [Dunod, 2005]